Lack of Clarity
Experimenting with lots of different marketing ideas, but still not clear what’s having the right impact, or what’s not?
Spending money and time on paid leads that don’t convert instead of creating irresistible propositions that ideal target audiences can’t refuse?
Unsure what to include in offers and how to price them? Giving away too much for too little for fear of not making the deal, but not promoting them anyway because they don’t excite you enough, which ends up costing you more sales.
Lack of Profitability
Lots of conversations but NOT enough genuinely interested leads?
Not profitable enough? Spending too much time or money on marketing but still not getting the desired results or profits.
Lack of Time Efficiency
Overwhelmed by the learning curve and a lack of marketing understanding, knowledge, and skills?
Unsure of what the ideal target audience finds valuable or how to provide a customer-value-driven content strategy?
Doing too much without help, or appointing suppliers too early without the right systems in place? Not briefing suppliers appropriately means not getting the best value for money.
Lack of Visibility
Staying invisible as a protection mechanism because of a fear of failure, or success!
Not visible enough in the right places such as the media (radio and TV), events (shows and conferences), social media (LinkedIn, Instagram), networking either face-to-face or online, or not showing up on search engines such as Google and Bing.
Lack of Credibility
Not credible enough? Not showing up in a way that demonstrates authority and credibility in their area of expertise (e.g. turning up to online networking and having chat with other people or very noticeably not engaged in the meeting).
Lack of branding confidence? Taking too long to create content for social media or website?
Don’t know how to measure marketing performance? Therefore don’t know what’s working, or what’s not
Lack of Sustainability
Not enough ideal potential clients popping into your inbox who want to buy your higher ticket products and services?
Overspending on overwhelming, yo-yo marketing that isn’t getting the results you dreamed of?
No matter what marketing challenges you’re facing, CKG Marketing is here to help you overcome them with our expert strategies and solutions.
From improving profitability and time efficiency to increasing visibility, credibility, and sustainability, we’ll work with you every step of the way to ensure your success.
Let’s turn your challenges into opportunities for growth!