Privacy Policy
This privacy policy describes how we, the data controller CKG Marketing Consultancy LTD of 14 Wryneck Walk, Coventry, CV4 9YG operating www.ckgmarketing.co.uk, (hereinafter “CKG Marketing” or “we”) collect, store and process information about individual visitors to this website.
This privacy policy only applies to website of CKG Marketing on which this privacy policy is stored or from which reference is made to this privacy policy by means of a link (hereinafter: “website”). This privacy policy does not apply to linked website that are not owned and controlled by CKG Marketing.
Commitment to data protection
Personal data is any information relating to personal or material circumstances that relates to an identified or identifiable individual. This includes, for example, your name, date of birth, e-mail address, postal address, or telephone number as well as online identifiers such as your IP address. In contrast, information of a general nature that cannot be used to determine your identity is not personal data. This includes, for example, the number of users of a website.
In principle, we will only use your personal data in accordance with the applicable data protection laws, in particular the UK`s Data Protection Act 2018 (DPA), the General Data Protection Regulation (“GDPR”), and only as described in this privacy policy.
However, we reserve the right to put this data to additional uses to the extent permitted or required by law or necessary to support legal or criminal investigations. In this case, we will inform you again about this further data processing to the extent required by law and obtain your consent.
In the next sections we explain when and how we process personal data about you when you visit our website.
Purposes of use of personal data and legal basis
a) Log Files
We only collect and process access data that your internet browser automatically transmits to us for technical reasons in order to provide the website. Depending on the access protocol used, the protocol data record contains general information with the following contents: Your session data (usage behaviour, length of stay, which links were clicked on, etc.), your abbreviated and unabbreviated IP address, your browser version, your operating system, your website-specific settings, your cookie IDs, your pixel IDs. This data does not allow any direct inference to your person and is processed to improve our website offer and to defend against attempted attacks on our web server. The legal basis for the processing of your personal data is Art. 6 para. 1 lit. f) GDPR. We have a legitimate interest in presenting you with a website optimised for your browser and in enabling communication between our server and your device.
b) Contact requests
Enquiries via our contact form or e-mail may include your name, address, e-mail address, the subject of your contact and your message. We process and store the personal data provided in the contact enquiry solely for the purpose of processing and responding to your enquiry and contacting you. The legal basis for the processing of your personal data is Art. 6 para. 1 lit. b) GDPR.
c) Book a marketing chat with Cat
For booking an appointment in an easy and convenient way, we use Calendly of the company Calendly, LLC, 3423 Piedmont Road NE, Atlanta, GA 30305-1754, United States. Your data from the form will be transferred to our appointment account at Calendly after you press the “Book appointment” button. You will then receive a confirmation email with a link to the event. Your data will be kept at Calendly until the purpose for storing the data no longer applies (appointment made) or you request us to delete it. Calendly undertakes not to pass on your data to third parties. The legal basis for the use of Calendly is our legitimate interest is the effective organisation of our business as well as your consent is Art. 6 para. 1 lit. a) GDPR.
d) Get You Marketing Score
When requesting and registering for our Marketing Score Card, you are required to provide your full name and email address. During the evaluation and questionnaire process you will be directed to our subpages using the ScoreCardApp operated by Hyper Targeted Marketing Limited of C/O Hillier Hopkins Llp First Floor, Radius House, 51 Clarendon Road, Watford, United Kingdom, WD17 1HP and the personal data provided is processed exclusively for the purpose of providing the evaluation and questionnaire and sending the results to the e-mail address provided by you along with relevant tips. You may also and optionally sign up for our newsletter. Insofar as you have given us your consent to data processing when registering for the newsletter, please refer to point e) below. The legal basis for the processing of your personal data is Art. 6 para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future.
e) Newsletter
When registering for our newsletter, you are required to provide your email address. Insofar as you have given us your consent to data processing when registering for the newsletter, we process and store the personal data provided when registering for the newsletter exclusively for the purpose of providing the newsletter and informing you about CKG Marketing events, products, services and/or promotions in accordance with the newsletter you have subscribed to. The legal basis for the processing of your personal data is Art. 6 para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future using the unsubscribe option in every e-mail sent by us. The provider is Rocket Science Group LLC, (MailChimp). MailChimp is a service with which, among other things, the sending of newsletters can be organised and analysed. When you enter data for the purpose of receiving newsletters (e.g., email address), this data is stored on MailChimp’s servers in the USA.
f) Contract fulfilment and data management in the context of service provision
We process various data within the framework of the provision of our services and for the initiation and processing of the existing contractual relationship between you and us. If you have commissioned us to provide a service, we process your data (if provided: Name, contact details, email address and telephone number), address, bank details) and all information that is necessary in the context of fulfilling the services, exclusively for the purpose of processing and handling the contractual relationship.
This includes in particular our appropriate advice and support, correspondence with you, invoicing, fulfilment of our accounting and tax obligations. We are entitled to outsource the processing of your personal data in whole or in part to external service providers acting as processors for us pursuant to Art. 4 No. 8 GDPR within the framework of the data protection provisions. External service providers support us, for example, in the technical operation and support of the Platform, data management, the provision and performance of services, marketing, as well as the implementation and fulfilment of reporting obligations. Currently those are besides the mentioned providers herein: GoCardless, Zapier, Zoom, Xero.
Accordingly, the data is processed on the basis of Art. 6 (1) b) GDPR as well as to fulfil our legal obligations pursuant to Art. 6 (1) c) GDPR.
g) Join Our Marketing Team
If you apply for a role or job, we process the information we receive from you as part of the application process, e.g., through your letter of application, CV, references, correspondence, telephone, or verbal details. In addition to your contact details, information about your education, qualifications, work experience and skills is particularly relevant to us.
Your data will initially be processed solely for the purpose of carrying out the application process. If your application is successful, it will become part of your personnel file and will be used to carry out and terminate your employment and will be deleted in accordance with the rules applicable to personnel files. If we are unable to offer you employment, we will continue to process your data for up to six months after sending the rejection in order to defend ourselves against any legal claims, in particular alleged discrimination in the application process.
The legal basis for processing data during the application process is Art. 6 para. 1 lit. b) GDPR and, if you have given your consent, for example by sending us information that is not necessary for the application process, it is Art. 6 para. 1 lit. a) GDPR. The legal basis for data processing after a rejection is Art. 6 para. 1 lit. f) GDPR.
As a rule, we do not require any special categories of personal data within the meaning of Art. 9 GDPR for the application process. We ask you not to provide us with any such information from the outset. If such information is relevant to the application process, we process it together with your other data. Your data will not be used by us for automated decision-making or profiling, nor will it be passed on to third parties. Your data will be processed by us or on our behalf.
You are not obliged to provide us with personal data. However, we can only assess your suitability for the respective position under consideration if we receive information in particular about your education, work experience and skills, and we cannot include you in the application process without providing your contact details.
h) Cookies and similar technologies
For the processing of personal data using cookies and similar technologies on our website, please refer to our Cookie Policy, which is part of this privacy policy.
i) Hosting
To provide our website, we use the services of Stepping Stones Web Ltd, 2, Shaw Park Business Village, Shaw Rd, Wolverhampton WV10 9LE who process the above-mentioned data and all data to be processed in connection with the operation of this website (log file when visiting the website) on our behalf. The legal basis for the data processing is our legitimate interest Art. 6 para. 1 f) GDPR.
j) Content Management System
We also use the Content Management System (CMS) of WordPress to publish and maintain the created and edited Content and texts. This means that all content and texts submitted to us by users is transferred to WordPress. This represents a legitimate interest within the meaning of Art. 6 (1) f) GDPR.
k) reCAPTCHA
We also use Google`s reCAPTCHA from Google Inc of 1600 Amphitheatre Parkway Mountain View, CA 94043, US to check whether data input is made by a human being or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the website visitor on the basis of various characteristics. This analysis begins automatically as soon as the website visitor enters the website.
Transfer of personal data
CKG Marketing will not disclose or otherwise distribute your personal data to third parties unless this is necessary for the performance of our services (legal basis for processing: Art. 6 para. 1 lit. b) GDPR), you have consented to the disclosure (legal basis for processing: Art. 6 para. 1 lit. a) GDPR) or the disclosure of data is permitted by relevant legal provisions.
CKG Marketing is entitled to outsource the processing of your personal data in whole or in part to external service providers acting as processors for CKG Marketing pursuant to Art. 4 No. 8 GDPR within the framework of the data protection provisions. External service providers support us, for example, in the technical operation and support of the website, data management, the provision and performance of services, marketing, as well as the implementation and fulfilment of reporting obligations.
The service providers commissioned by CKG Marketing process your data exclusively in accordance with our instructions. CKG Marketing remains responsible for the protection of your data, which is ensured by strict contractual regulations, technical and organisational measures and additional controls by us.
Personal data may also be disclosed to third parties if we are legally obliged to do so e.g., by court order (legal basis for processing: Art. 6 (1) (c) GDPR) or if this is necessary to support criminal or legal investigations or other legal investigations or proceedings at home or abroad or to fulfil CKG Marketing’s legitimate interests (legal basis for processing: Art. 6 (1) (f) GDPR).
Transfer of personal data
CKG Marketing will not sell, rent, or otherwise transfer your personal data to third parties. We will transfer your data to third parties if you have consented to this in accordance with Art. 6 (1) (a) GDPR, or in the following cases:
CKG Marketing may engages other companies and individuals in certain cases to fulfil its obligations to its customers on its behalf. This may involve sharing your data with these third parties in order to provide products or services to you. Examples include customer service, payment data processing and marketing support. In these cases, data is transferred to such service providers and contractors (such as payment service providers, advertising providers, technical service providers) for the purpose of fulfilling the contract in accordance with Art. 6 (1) (b) GDPR.
It goes without saying that CKG Marketing ensures that the respective service provider guarantees data security before passing on personal data. CKG Marketing will therefore only commission companies that can guarantee secure and proper data processing based on their qualifications and their technical and organisational capabilities.
Storage and retention
Your personal data will be stored by us only for as long as is necessary to achieve the purposes for which the data was collected or – if statutory retention periods exist that go beyond this point and for the duration of the legally prescribed retention period (typically 6 years). We then delete your personal data. Only in a few exceptional cases is your data be stored beyond this period, e.g., if storage is necessary in connection with the enforcement of and defence against legal claims against us.
CKG Marketing is entitled to process your personal data insofar as this is necessary to fulfil legal obligations. For this purpose, CKG Marketing may transfer this data in particular to authorities, law enforcement agencies and courts. In this case, the transfer of your data is required by Art. 6 (1) (c) GDPR for compliance with a legal obligation to which we are subject. CKG Marketing is further entitled to process personal data if and to the extent necessary to detect or prevent misuse of this website or to enforce claims of CKG Marketing, its employees or users, whereby the data processing in these cases is necessary to protect these aforementioned legitimate interests of CKG Marketing pursuant to Art. 6 (1) (f) GDPR. Insofar as the disclosure of health data is necessary for the assertion of claims or the defence against claims, the related data processing is based on Art. 9 (2) f) GDPR.
Analysis / Marketing
a) Google Analytics
We use Google Analytics, a service provided by Google Inc. This means that the data collected can in principle be transmitted to a Google server in the USA, whereby the IP addresses are anonymised by means of IP anonymisation so that an allocation is not possible. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can object to the collection and processing of this data by Google Analytics by setting an opt-out cookie that prevents the future collection of your data when you visit this website: http://tools.google.com/dlpage/gaoptout?hl=en. The legal basis for this processing is Art. 6 para. 1 letter f) GDPR, our legitimate interest.
b) Facebook Remarketing
Within our website, so-called “Facebook pixels” of the social network Facebook, which is operated by Meta Platforms Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), are used. With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our offer as a target group for the display of advertisements, so-called “Facebook ads”. Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our website. This means that with the help of the Facebook pixel we want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad.
You can object to the collection by the Facebook pixel and use of your data for the display of Facebook ads. To do so, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads or declare the objection via the US page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The legal basis for this processing is Art. 6 para. 1 letter f) GDPR, our legitimate interest.
International transfers
Our main operations are based in the UK and your personal information is generally processed, stored and used within in the UK and other countries in the European Economic Area (EEA). In some instances, your personal information may be processed outside the European Economic Area. If and when this is the case, we take steps to ensure there is an appropriate level of security, so your personal information is protected in the same way as if it was being used within the UK and the EEA.
Where we need to transfer your data outside the UK or the EEA, we will use one of the following safeguards:
- The use of approved standard contractual clauses in contracts for the transfer of personal data to third countries.
- Transfers to a non-EEA country with privacy laws that give the same protection as the UK and the EEA.
Automated decision-making
Automated decision-making including profiling pursuant to Art. 22 (1) and (4) GDPR does not take place on the part of CKG Marketing.
Your Rights
You have a number of ‘Data Subject Rights’ below is some information on what they are and how you can exercise them. There is more information on the Information Commissioners website (www.ico.org.uk).
- information about the processing of your personal data.
- obtain access to the personal data held about you.
- ask for incorrect, inaccurate or incomplete personal data to be corrected.
- request that personal data be erased when it’s no longer needed or if processing it is unlawful.
- object to the processing of your personal data for marketing purposes or on grounds relating to your particular situation.
- request the restriction of the processing of your personal data in specific cases.
- receive your personal data in a machine-readable format and send it to another controller (‘data portability’).
- request that decisions based on automated processing concerning you or significantly affecting you and based on your personal data are made by natural persons, not only by computers.
- You also have the right in this case to express your point of view and to contest the decision
- Where the processing of your personal information is based on consent, you have the right to withdraw that consent without detriment at any time through our contact form.
The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal information about another person, if you ask us to delete information which we are required to have by law, or if we have compelling legitimate interests to keep it.
We will let you know if that is the case and will then only use your information for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal information.
We encourage you to get in touch if you have any concerns with how we collect or use your personal information. You do however also have the right to lodge a complaint directly with the ICO, their contact details can be found on their website (www.ico.org.uk).
Security and confidentiality
To ensure the security and confidentiality of the personal data we collect on the Website, we use data networks that are protected by, among other things, industry-standard firewalls and password systems. When handling your personal information, we take appropriate technical and organisational measures to protect your information from loss, misuse, unauthorised access, disclosure, alteration or destruction and to ensure its availability.
Online presences in social media
We maintain online presences on the basis of our legitimate interests. We maintain online presences within social networks and platforms (LinkedIn, Facebook, Instagram, Twitter, YouTube, TikTok) in order to communicate with customers, interested parties and users who are active there. Unless otherwise stated in this policy, we process the data of users if they communicate with us within the social networks and platforms, e.g., write articles on our online presences or send us messages.
Personal information and children
Most of the services available on this website are aimed at people aged 18 and over. We will not knowingly collect, use or disclose personal information from minors under the age of 18 without first obtaining consent from a legal guardian through direct offline contact. The parent or guardian will be provided with (i) information about the specific type of personal information being collected from the minor, (ii) the purpose for which it will be used, and (iii) the opportunity to object to any further collection, use or storage of such information. We comply with youth protection laws.
Links to other website
The website may contain links to another website. We have no control over the privacy practices or the content of those other website. Therefore, we recommend that you carefully read the respective privacy policies of these other website that you visit.
Changes
This Policy and our commitment to protecting the privacy of your personal data can result in changes to this Policy. Please regularly review this Policy to keep up to date with any changes.
Queries and Complaints
Any comments or queries on this policy should be directed to us using the following contact details.
CKG Marketing Consultancy LTD
14 Wryneck Walk,
Coventry, CV4 9YG
United Kingdom
Email: cat@ckgmarketing.co.uk
LinkedIn: www.linkedin.com/in/ckgmarketing/
Facebook: www.facebook.com/ckgmarketing
Instagram: www.instagram.com/catknellgeracemarketing/
Twitter: twitter.com/marcommscat
YouTube: www.youtube.com/channel/UCC5IfPQAe5rPmCaB-DakeoQ
TikTok: www.tiktok.com/@user391958894?is_copy_url=1&is_from_webapp=v1&lang=en
If you believe that we have not complied with this policy or acted otherwise than in accordance with data protection law, then you should notify us. You can also make a referral to, or lodge a complaint with, the ICO.
